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Article Date: October 2017
Word Count: 315

Survey: Consumers will Spend 6% More this Holiday


A large majority (83%) of consumers plan to spend as much or more this Holiday season as they did last year, an average of $1,189 each, or a 6% increase overall, according to Pricewaterhouse Coopers’ 2017 Holiday Outlook. Consumers will spend $661 of that on gifts, and apparel (57%) leads the categories they will be shopping, with gift cards (51%), toys (43%), personal electronics (33%), and accessories (29%) rounding out the top five. Higher-income consumers will naturally be spending more on gifts: those making more than $60k will spend $822 on average, up 3%, while those making less will spend ... Log in to view full article.

 


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