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Article Date: May 2017
Word Count: 285

Sturm, Ruger Slips on Lower Demand in Q1

Net income declined 5% to $22,224,000 from $23,278,000 in the first quarter ended Apr. 1 on 3% lower sales at $167,355,000 vs. $173,109,000 on weaker post-election demand. RGR said that retailers had stocked up prior to the election, especially with MSRs, and reduced consumer demand after the election backed up through the distribution chain, resulting in a 7% lower sell-through from distributors to retailers. Management opined that this downturn will be mitigated by the much more diverse base of shooting sports participants than in the past, with many new target shooters and an increasingly younger demographic.


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