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Article Date: January 2017
Word Count: 199

Sports Direct to Sell Dunlop to Sumitomo

Sumitomo, which already controls the trademark in Japan, China and S. Korea and shares the rights with Sports Direct in the U.S., will pay $137.5 million for the rights to the brand controlled by Sports Direct everywhere else. As part of the deal, Sports Direct will receive a royalty free license to use the Dunlop brand in its own stores for workwear and safety wear, although SRA has the right to acquire that license for £12.5 million and will also continue supplying products to Sports Direct’s retail business. The company bought its rights to the brand in 2004 for ... Log in to view full article.


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