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Article Date: June 2017
Word Count: 497

SFIA Puts Amazon Sports Czar on Board

Fouzan Mansuri, director and category leader for sports and fitness at Amazon, will be added to the board of the Sports and Fitness Industry Association. Mansuri’s position puts him over all of the hardgoods side of Amazon’s business, but the structure is more complicated on the softgoods side where the apparel and footwear divisions have some input. Zappos remains completely separate.


Coming a day after Nike agreed to join its Brand Registry, the move suggests that Amazon is becoming somewhat more amenable to working in partnership with the industry than its past practices that have usually sought to be disruptive. It ... Log in to view full article.


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