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Article Date: January 2018
Word Count: 191

Rocky Charts Course for 2018 after 2017 Reset

Rocky Brands spent 2017 restructuring and refocusing the company under new CEO Jason Brooks and CFO Thomas Robertson, divesting the non-core Creative Recreation brand and expanding its military and made in the USA business. Management told the ICR conference that it would have its best year of military sales ever, almost $40 million with improving margins, supported by its factory in Puerto Rico that has bounced back from the hurricane damage. It also sees military footwear opportunities in direct sales where it can supply a higher-end and more profitable boot than the government contracts specify. ... Log in to view full article.


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