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Article Date: May 2017
Word Count: 138

Report: Adidas Renews Real Madrid

The Big a will pay €1 billion (US$1.1 billion) over 10 years to extend its sponsorship of the top La Liga team, according to a report in Der Spiegel. The terms will reportedly pay Real Madrid €70 million plus a 22.5% cut of Adidas’ Real Madrid merchandise sales, estimated at €30 million a year. The deal also includes performance-based incentives for winning league and UEFA Champions League titles. Adidas ... Log in to view full article.


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