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Article Date: July 2017
Word Count: 468

Reebok Takes on Trump Using Twitter

Using a very light touch, Reebok used Twitter to needle the U.S. president after his comment to Brigitte Macron, wife of French president Emmanuel Macron, that she was “in such good shape—beautiful” upon meeting her during the recent state visit to Paris. Considering that she is 25 years older than her husband, Trump’s comments were widely viewed by women as more evidence of his sexist attitudes towards women and Reebok pounced. Its tweet noted that it is OK to make this comment when someone finds “a forgotten action figure from your youth, unscathed after decades, in your parent’s basement.” Situations ... Log in to view full article.


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