Reebok Names Chris Froio Czar of Amerca
The 25-year veteran of the brand had most recently been head of the Western Europe region, which was Reebok’s fastest growing territory. Prior he had run the training business worldwide.
His efforts will no doubt play a critical role in whether the Reebok brand stays in the Adidas portfolio, as new CEO Kasper Rorsted has made no secret of his intention to sell off the brand in the event that its contribution to the group’s bottom line doesn’t improve. While Reebok ... Log in to view full article.