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Article Date: February 2017
Word Count: 1316

Puma Aims for Steady, Long-term Growth

Despite the recent brand heat it has developed, the Big Cat said it was focused on keeping its distribution clean, it sales footwear-driven and a good balance between sport and lifestyle as it reported a modest seasonal loss of €4.6 million ($4.9 mm) for the final quarter ended Dec. 31 against a loss of €4.3 million last year on a 9% sales improvement to €958.2 million ($1,023.1 mm) compared to €878.9 million. The increase was led by sneaker sales, up 15% to €416.0 million against €360.8 million, with apparel up 3% to €366.6 million against €354.8 million on a difficult ... Log in to view full article.


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