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Article Date: April 2017
Word Count: 640

Piper Jaffray Survey: Adidas Gaining, Under Armour Flagging

The Spring edition of the Piper Jaffray teen survey shows Nike remains comfortably on top of the athletic preference list by teens, but Adidas made a significant move into positive territory with boys and girls and Under Armour was named the Number One brand that’s no longer being worn by upper income boys. Preference for the Under Dog brand was flat among all male teens while no upper income female named it as her favorite brand. Nike remained comfortably atop the rankings in apparel while Adidas moved up to fifth place from 10th last year. Its footwear was at an ... Log in to view full article.


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