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Article Date: October 2017
Word Count: 420

Nike Sets Pop-Up LeBron Store

The store in downtown Cleveland will have LeBron 15s available in three colorways and feature a new version of the Flyknit called BattleKnit, which is a beefed up version of the upper. The store will also be selling his new NBA jersey with number 23 on it. The store will be open from Oct. 17-22. This appears to be one more way that the Eager Beavertons will be pushing their consumer direct plans as a way to funnel more of their statement product through their own retail channel. Obviously, they will still need Foot Locker and others to reach the ... Log in to view full article.


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