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Article Date: April 2017
Word Count: 756

Nike Revises MAP Policy as Promotional Cadence Heats Up

The Eager Beavertons now allow retailers to advertise products at up to 25% off year round, a change from the prior policy when retailers could only advertise discounts of that magnitude during certain periods of the year, according to the Portland Business Journal. Nike, which had always been the bulwark against rampant discounting in the market, is now apparently bending to both the increased competition it is getting from Adidas and Puma, especially in the fashion sneaker market, while also reacting to the significantly heavier discounting in the sporting goods channel that is coming from Under Armour. All of this ... Log in to view full article.


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