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Article Date: April 2019
Word Count: 373

Nike Reaps Marketing Windfall from Tiger’s Master Victory


The victory netted the Eager Beavertons some $22.5 million in exposure, according to marketing analytics firm Apex Marketing, by far the lion’s share of the $23.6 million total. Other beneficiaries were Bridgestone golf balls ($134,000) and Monster Energy ($960,000 sponsoring his bag). There was no figure given for TaylorMade whose clubs he plays. The value of Nike’s windfall is sure to go up as the E.B.s release a classic Nike ad on the comeback #justdoit @TigerWoods that was inspirational and tied together the arc of his career, even alluding to the low points. The stock also popped up a bit, ... Log in to view full article.

 


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