Nike Launches Custom Graphics Machine for Sneakers
The new Nike by You Experience Studio essentially allows consumers to put their own graphics on a Presto X or a slip-on version of the Presto X. It appears to be similar in its capabilities to what Vans is already doing in that consumers can put virtually any graphic design that has been digitized onto a limited number of SKUs set up to accept the transfer. One big difference: the Eager Beavertons say their process takes about 90 minutes while Vans claims their process takes only 15 minutes. There are a number of digitized printing processes already functioning in the ... Log in to view full article.