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Article Date: September 2017
Word Count: 143

Nike Highlights Consumer Direct Offense at Annual Meeting


Noting that DTC accounted for one third of all sales but 70% of last FY’s growth, the Eager Beavertons left no doubt that this is the main focus inside the Berm with a major emphasis on its digital platforms for its stores, e-commerce business and apps. Nike.com is now in 45 countries, and the E.B.s are also expanding their digital business with key wholesale partners, noting the joint Foot Locker-Jordan store ... Log in to view full article.

 


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