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Article Date: January 2018
Word Count: 219

Nike Elevates Dirk-Jan van Hameran to Global Marketing Czar


He succeeds Greg Hoffman, who was most recently named VP global brand creative and marketing innovation in charge of brand communications, design, advanced concepts and digital marketing innovation. He will report to van Hameran, a 25-year Eager Beaverton who most recently was VP and GM of Nike Sportswear which has been the E.B.s most consistent global growth category in recent years.

 

As global marketing czar, van Hameran presides over a global budget that tops $3.3 billion, more than the sales of any other company in the industry save six, but the direction of that spending has been shifting in recent years ... Log in to view full article.

 


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