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Article Date: October 2021
Word Count: 99

New Balance Establishes Athlete Advisory Board

Reframing its athlete endorsement deals as a partnership model relationship rather than a sponsorship, New Balance has established an Athlete Advisory Board made of athletes, executives and brand associates, that meets quarterly. The board will have two co-chairmen – the activist and former baseball player Curtis Granderson and the ... Log in to view full article.


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