After orchestrating the best run of the Big a in North America since Rob Strasser, King will turn over the reins to Zion Armstrong as of Jul. 1 as part of a planned transition. Armstrong, 43, had been general manager for North America since 2015 and he will now report directly to Roland Auschel, the head of global sales and a member of the managing board at the Big a. Armstrong is well known inside the company but perhaps less familiar to the trade, but he has worked for Adidas since joining in 1998 as footwear product manager in his ... Log in to view full article.