Lululemon Takes Stake in High-Tech Cyclewear Maker
7Mesh Industries, based north of Vancouver in Squamish, BC, is developing $250 cycling jackets and $140 shorts. The plan is for 7Mesh to collaborate on new ventures with the lulunatics’ Whitespace advanced concepts division. LULU indicated in an interview that it was in the early stages and wasn’t looking to cycling as a major initiative, but was more interested in develop similar collaborations.
LUL already has several proprietary fabrics it has developed in conjunction with various mill, topical treatment and fiber suppliers. It is certainly true that we are seeing much more interest among major brands in developing proprietary technologies that ... Log in to view full article.