Heavy Shift to Softgoods Spending for BTS Expected
Although overall Back-to-School spending will be relatively flat at $501 overall compared to $488 last year, spending on apparel and footwear will take a much greater share of that spending, up 19% to $284 vs. $239, according to a recent survey of 1,200 shoppers by Deloitte. That spending will come mostly at the expense of computers, where the mean dropped 33% to $307 from $456. But where those shoppers will spend continues to shift dramatically to online stores and discounters at the expense of traditional specialty stores and department stores. While mass merchants will see a 24% increase in visits ... Log in to view full article.