The transaction valued the entire GSIC business at $2.4 billion in cash that will be financed with a combination of cash and debt, but as part of the transaction, eBay will sell back to GSIC founder and CEO Michael Rubin the entire licensed business and recently acquired Fanatics business. In addition, Rubin will buy back 70% of the Rue La La and Shop Runner businesses with eBay keeping the minority interest.

The attraction for eBay was two-fold. It presently does most of its business with retailers who are small or medium sized as well as sole proprietors. It sees these two ... Log in to view full article.