Erasing a 4.2% decline and then some from 2009, the global athletic footwear market jumped to just under $37 billion in 2010, up from $32.7 billion the prior year as strong sales of technical product in developed countries, toning in the U.S. market and overall strength in emerging markets pushed sales to record levels in 2010.

Our annual study of the global market is generally based on reported figures of public companies although we do rely on estimates and input from managements. We report sales of all athletic brands, but exclude more brown shoe offerings like Rockport and Cole-Haan. Primarily, the ... Log in to view full article.