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Article Date: September 2017
Word Count: 353

Gildan Fashion Basics, Performance Driving Sales Growth

Gildan sees the printwear market shifting from basic t-shirts towards ringspun cotton fashion basics and polyester performance t’s, which have higher price points and higher gross margin. In a round-table discussion at the CIBC investor conference, GIL said it believes it is well-positioned to profit from this trend, having made investments in ringspun yarn production over the past several years. The overall printwear market is creeping along at a low-single-digit growth rate, but fashion basics and performance both boast a double-digit growth rate. Basics still represents about 60% of the market, with fashion basics about 30% and performance about 10%.


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