Athleta, which GAP bought two years ago as a catalog/e-commerce business for $150 million, is now embarking on a brick & mortar expansion plan that has a target of 50 doors by the end of 2013. It has two doors open now in the San Francisco area, including one downtown. It is opening two more in New York City this month and plans five more by the end of this year, including Philadelphia, Minneapolis, Washington, DC and Southern CA.

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