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Article Date: February 2018
Word Count: 383

Frank Dassler to Retire From Adidas

For the first time since the 1920s, there will not be a Dassler in a senior management position at a sneaker company located in Herzogenaurach.


Frank Dassler, the grandson of Puma founder Rudi Dassler, retired at the end of Jan. as general counsel of Adidas where he has worked for the past 14 years. He will, however, continue as president of FESI, the European sporting goods association. Prior to that, he held a number of senior roles at Puma, including as head of the U.S. operation in the 1980s, but Frank was first and foremost a lawyer who had many top ... Log in to view full article.


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