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Article Date: February 2019
Word Count: 441

Foot Locker Makes $100 Million Investment in GOAT and Flight Club

Making by far its most aggressive move to adapt to Nike’s burgeoning DTC strategy, Big Foot will take a minority position in one of the premier retailers in the secondary sneaker market that it said will over time result in the two companies combining their digital capabilities and brick-and-mortar footprint. A release noted that Goat has raised $197.6 million since it was started in 2015. Big Foot’s $100 million investment easily surpasses its other recent moves to raise its exclusivity in situations that are not completely controlled by its vendors. It invested $3 million in Super Heroic, a kids’ brand ... Log in to view full article.


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