Fitbit Aims Upward with Ionic Smartwatch
The success of the company’s long anticipated “health and fitness first” smartwatch may well determine FIT’s fate as it hopes to upsell fitness band users in a maturing wearables market. In Q2, Fitbit saw low-priced competitor Xiaomi take over the top market share spot, and the Ionic is a move upmarket aiming at more full-featured devices like the Apple Watch. The Ionic, now available for pre-ordering and expected to start shipping in Oct., is priced at $300, about the same as the original Series 1 Apple Watch, but undercutting the $400 Series 2, introduced last fall. The timing of the ... Log in to view full article.