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Article Date: August 2017
Word Count: 921

Dick’s Lowers Guidance as It Girds for Promotional War

Adapting to yet another new normal, Dick’s said it would aggressively pursue market share with more intense promotions as it reported disappointing Q2 results of $112,385,000 for the second quarter, up 23% compared to last year’s Sports Atrocity period, on a 10% sales gain to $2,156,911,000 compared to $1,967,857,000. Comp store sales inched up 0.1%, well below the 2-3% guidance it issued, even as e-commerce sales rose 19% to 9.2% of sales against 8.5% last year, indicating a marked deceleration in brick-and-mortar sales. FY guidance was slashed to EPS of $2.80-3.00 per share ($317.6 mm), well off the $3.09 consensus ... Log in to view full article.


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