Dick’s CEO Ed Stack Softens Stance on Adidas, Reebok
Stack, who yesterday told an analyst that the retailer’s new exclusive line of Carrie Underwood-endorsed fitness apparel, Calia, would trim the chain’s floor space for the Adidas and Reebok brands, today said the Adidas brand will continue to grow within its 600+ doors. Stack was speaking at the Bank of America Merrill Lynch Consumer & Retail Conference. Calia workout gear from Underwood, who gave birth to her first child last week, debuts in Dick’s stores tomorrow.
Meanwhile, Dick’s, which says it now ... Log in to view full article.