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Article Date: March 2015
Word Count: 162

Dick’s CEO Ed Stack Softens Stance on Adidas, Reebok


Stack, who yesterday told an analyst that the retailer’s new exclusive line of Carrie Underwood-endorsed fitness apparel, Calia, would trim the chain’s floor space for the Adidas and Reebok brands, today said the Adidas brand will continue to grow within its 600+ doors. Stack was speaking at the Bank of America Merrill Lynch Consumer & Retail Conference. Calia workout gear from Underwood, who gave birth to her first child last week, debuts in Dick’s stores tomorrow.

 

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