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Article Date: April 2017
Word Count: 263

Deckers Will Explore Strategic Alternatives

Under pressure from shareholders as its flagship Ugg brand waffles, Deckers’ board said it would explore a broad range of options which could include a sale or other transaction. Meanwhile, it said the current management would continue to focus on improving performance as it implements a $150 million savings program. It expects to provide more details on its operating enhancements on its May 25 earnings call.


The company has been under pressure since a big earnings miss in the last quarter, prompting a sizeable investment by activist hedge fund Mercato. Consumers have cooled on the Ugg brand, which constitutes 83% of ... Log in to view full article.


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