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Article Date: July 2017
Word Count: 517

Columbia Has Loss in Q2, Plots Future Moves in Stormy Market

The loss was $11,535,000 this year compared to a loss of $8,172,000 for the second quarter ended Jun. 30 in a seasonally small quarter as sales improved 3% to $398,904,000 from $388,745,000 as COLM essentially confirmed its outlook for the year and announced that it was increasingly looking at its future with a heavier component of DTC sales, particularly digital, and implying that it sees a marketplace going forward that will have fewer independent retailers. COLM said that following its management reorganization earlier this year, it did an assessment leading it to increase its focus on demand creation for DTC ... Log in to view full article.


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