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Article Date: September 2017
Word Count: 112

CCM’s Sale By Adidas Is Closed

The $110 million transaction was to Birch Hill Partners, a Toronto-based private equity firm. Although one of the more venerable names in hockey, CCM was stripped of its most prized property, the NHL jersey contract. Adidas kept those rights for its flagship brand when the contract was renewed to keep a finger in North American professional ... Log in to view full article.


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