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Article Date: June 2017
Word Count: 596

Camping World Promises to Turn Up Promo Heat on Guns and Ammo

Explaining that its core business is database mining the RV and outdoor world and cross selling that database, Camping World told the Stephens investor conference that it would be way below market on guns and ammo when it opens it Gander Outdoor stores but will remain profitable because it has streamlined the supply chain and slashed the bloated SG&A of the predecessor company. It essentially views Gander as one more spoke in a wheel whose center is the database, and it is willing to buy names with low prices in the firearms market to augment its existing 3.4 million name ... Log in to view full article.


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