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Article Date: July 2017
Word Count: 1209

Back-to-School Shaping Up As Dog-Eat-Dog Affair

This Thursday through Sunday, Nike is offering 30% off for friends and family at all of its outlet stores. Earlier in the week, Dick’s put out an aggressive price matching guarantee on its website. Since every consumer now knows to research on the web before buying anything, it’s a good bet that these offers will be matched by the competition. The Eager Beavertons evidently plan to make their U.S. sales plan this year by taking market share away from their wholesale accounts, many of whom have been cutting back their orders to grow their Adidas business. Some solid comps and ... Log in to view full article.


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