Preview - Please log in to view full article.

Article Date: March 2018
Word Count: 114

Athleta Growth Accelerated Through 2017

The Gap-owned women’s performance brand turned in mid-20s sales growth in the back half of the year after growing mid-teens in H1 ‘17. The Athleta girl’s business doubled last year with little investment required, and is highly accretive. GPS called out product, storytelling, and in-store experience for driving sales growth, saying the brand has become known for ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.