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Article Date: March 2018
Word Count: 114

Athleta Growth Accelerated Through 2017


The Gap-owned women’s performance brand turned in mid-20s sales growth in the back half of the year after growing mid-teens in H1 ‘17. The Athleta girl’s business doubled last year with little investment required, and is highly accretive. GPS called out product, storytelling, and in-store experience for driving sales growth, saying the brand has become known for ... Log in to view full article.

 


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