Preview - Please log in to view full article.

Article Date: April 2017
Word Count: 780

As Floor Space Contracts, E-Commerce Sales Are Soaring

The mid-teens contraction in sporting goods retail floor space is clearly a result of the shift to online retailing more than anything else, and sporting goods appears to be one of the retail sectors that is most vulnerable to this disruption. Forester International, a leading consultant in digital retailing, puts the penetration of e-commerce in sporting goods now at about 17%, well above the 12% that is the average for most retail businesses. Further, it believes that most retailers that survive the transition to omni-channel retailing will need to achieve something like 20% penetration of e-commerce in the medium term.


The ... Log in to view full article.


Already a subscriber?

User Name:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.