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Article Date: October 2017
Word Count: 1141

As Expected, Nike Shaves Targets but Still Sees Big Growth in Digital, Asia and DTC


The Eager Beavertons now say their five-year growth target is high-single digits, down from low double digits, as the North American market slows and they focus more resources on China and other emerging opportunities, but it said EPS growth will remain in the mid-teens with gross margin expanding on average 50 b.p. per year. The gross margin will be stoked by greater DTC mix, especially digital, but faster speed to market will lower markdowns and manufacturing efficiencies will also play a key role. There will be slight SG&A leverage as it continues to invest in digital, marketing and innovation. Some ... Log in to view full article.

 


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