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Article Date: July 2011
Word Count: 188

Adidas will Back Venture Fund for Startups

San Francisco-based Hydra Ventures was formed with the intention of developing new consumer brands and technologies in the footwear, apparel and sports-related businesses. It is basically formed as a venture capital fund but has the full backing of Adidas. Besides Adidas CEO Herbert Hainer and Adidas CFO Robin Stalker, the board includes Duncan Fitzwilliams, an experienced venture capital manager; Toby Hoare, CEO of JWT Europe. The managing director is Tom Montgomery, who has been head of corporate strategy at Adidas since 2006. The fund, which was started this year, has no current investments but ... Log in to view full article.


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