Preview - Please log in to view full article.

Article Date: March 2017
Word Count: 724

Adidas Targets €5 Billion in North American Sales by 2020


That is an increase of 50% from the €3.41 billion that the Group achieved in 2016, which was composed of €2,897 million from the Adidas brand and €514 million from Reebok. Growth at Reebok is anticipated, but it will not play a major role as the focus there is on increasing profitability, which suggests the Adidas brand will have to make up the vast majority of the €1.6 billion in growth implied in the target. The targets do not include the €719 million in sales from TaylorMade and CCM in North America, both of which are up for sale.

 

The Big ... Log in to view full article.

 


Already a subscriber?

User Name:  

Password:  


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.