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Article Date: August 2017
Word Count: 106

Adidas Signs Louisville to $160 Million 10-Year Deal

It is the fourth-richest college deal in the country behind Under Armour’s $18.7 million for UCLA and Nike’s $16.7 million for Texas and Ohio State. It easily tops the $11.7 million that Adidas is paying Nebraska and the bargain basement $7.7 million going to Texas A&M. Adidas was mostly a spectator on these ... Log in to view full article.


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