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Article Date: February 2018
Word Count: 118

Adidas Sets Zounds Deal

Swedish headphone maker Zounds will launch two headphone products under the Adidas Badge of Sport and Originals trademarks next year, including one aimed at the sports market. The new strategy seems to acknowledge that the brand cannot compete with electronics companies in certain technology spheres. It downsized its wearables department last Dec. to focus on its more sport-oriented Adidas ... Log in to view full article.


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