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Article Date: January 2018
Word Count: 303

Adidas Sees Strong 2018 in U.S., China

Interviewed at the World Economic Forum in Davos, Adidas CEO Kasper Rorsted said that the momentum the flagship brand has enjoyed in the U.S. and China would continue into 2018, and while Europe has been economically a bit behind, he expects a strong year there as well because of the World Cup in Russia. As for Reebok, its turnaround continues to meet expectations, but it is now past the store restructuring phase and will have to shift into growth mode, especially in the U.S.


He credited the recent success in the U.S. market to becoming more American in America, especially when ... Log in to view full article.


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