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Article Date: October 2017
Word Count: 281

Adidas Reportedly to Exit AC Milan Deal

The long-running relationship between the Serie A club and the Big a is expected to terminate in 2018 when the current contract at €19.7 million per year ends, according to numerous press reports. It is thought that Nike, with strong ties already to Inter Milan, will not be willing to take on AC Milan which would seem to put Under Armour and New Balance as the most logical brands to pick up the sponsorship rights. New Balance has generally not been a player in the top tier of sponsorships, and Under Dog has recently talked more about activating the assets ... Log in to view full article.


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