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Article Date: November 2001
Word Count: 149

K-SWISS BUYS ROYAL ELASTICS.


The acquisition of theworldwide rights and business of the Australian brand, which has roots in theskate scene, is K-Swiss’ second acquisition of a niche label this CY. In lateMay, KSWS formed a joint venture with Rugged Shark to produce a collection ofNational Geographic branded footwear. The undisclosed purchase price excludesRoyal Elastics’ distribution rights in Australia, which were retained by RoyalManagement Pty, Ltd. K-Swiss will leverage its infrastructure as it attempts tobroaden Royal Elastics’ distribution in ... Log in to view full article.

 


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