Turning the corner toward the completion of his first year as president of Cobra-Puma Golf, a golf marriage that emerged in Spring 2010 via a Cobra acquisition from Fortune Brands, Bob Philion makes it clear the synergistic brands will service the global game both separately and jointly. Commonalities include selective strategies on the various golf tours and performance heritages.

Both global brands will jointly outfit a stable of young, upcoming players head-to-toe with Puma apparel and Cobra equipment and offer selective distribution, but will also have separate, dedicated R&D forces for the product development process. By the end of Q1, the ... Log in to view full article.