A former industry sales representative who spent the last eight years in the software business has adapted a familiar application in software development to the sporting goods industry as a platform that bringsdesigners and brands to an online community that hosts global competitions for product development.

Brian Bednarek is the founder of Mesh01, which currently has some 4,000 designers worldwide in a community set up for brands to develop a product brief in footwear, apparel or equipment. Once the brief is posted, Mesh01 claims that some 30-40% of its community will open the brief and check it out. If a designer ... Log in to view full article.