Preview - Please log in to view full article.

Article Date: May 2017
Word Count: 153

Wolverine Forms Children’s Group, Licenses Stride-Rite


WWW inked a global, long-term license for the 100-year-old children’s brand with Vida Shoes International, which manages a portfolio of over a dozen women’s and kids’ shoe brands including Carter’s, Hanna Anderson and Union Bay. Cutting Stride-Rite loose is a key part of the company’s Way Forward strategic transformation plan, and WWW had just finished closing all the brand’s struggling retail stores. Vida will ramp up operations in July to support the global base of wholesale Stride ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.