Preview - Please log in to view full article.

Article Date: April 2018
Word Count: 397

Under Armour MLB Deal Pushed Back to 2020


Under Dog was originally supposed to take over from Majestic in 2020, but that was moved up a year after Fanatics bought the Majestic business from VF Corp. As of now, the MLB uniforms will appear next season much as they do now with the Majestic logo on the sleeve before switching to Under Dog’s logo on the chest in 2020. Under Armour and Fanatics offered no comment on the switch, which was reported first by ESPN.

 

Speculation on the delay would seem to suggest that Under Dog is looking for a way to conserve cash as it looks to turn ... Log in to view full article.

 


Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.