As many as 150 million users of the MyFitnessPal app may have been affected, according to Under Dog, with the hack disclosing email addresses, user names and passwords. Its investigation did not find that financial information had been disclosed. Under Dog first became aware of the breach on Mar. 25 and has notified law enforcement and hired its own security experts. It is also monitoring its user base for suspicious behavior.

MyFitnessPal was the lynchpin of Under Dog’s digital strategy with its fast growing user base doubling in size since its acquisition in 2015 for $425 million. Besides the risks of ... Log in to view full article.