Adrienne Lofton, who was Under Dog’s SVP and global head of brand management and had been with the company for nine years, will become an Eager Beaverton, according to a report in Adweek. Her new responsibilities have not been detailed at Nike, but there are definitely some gaps in the marketing ranks following the forced resignations for misconduct at Nike. She will apparently have a year on the beach because of her non-compete.

It is almost unheard of for Nike to hire a senior executive from a rival. Years ago, it tried to hire John Duerden after he ... Log in to view full article.